We went where no breakfast launch has gone before; the subway. Surrounded by thousands of commuters who skip breakfast every day, we pulled out all the ‘stops’. A fancy breakfast setup, complete with a table, cutlery and a mysterious man who just really likes French Toast.
We created our own “influencer” to make eating french toast on-the-go a newsworthy event. All so we could introduce a better way to do it: Wendy’s New French Toast Sticks.
“The air of mystery floating around the TTC❜s “French Toast Guy” has lifted” — 
So how would people react when they found out that their beloved French Toast Guy was actually a Wendy’s PR stunt?
The reaction speaks for itself. People still loved French Toast Guy and more importantly loved Wendy’s for bringing a bit of levity to their morning routine. He made millions of people think about french toast in a whole new way: portable.
“The question on everyone’s
minds was: Who was the elusive
French Toast Guy?”
— Streets of Toronto
“Wendy’s has confirmed they
were behind Toronto’s legendary
French Toast Guy.”
“It was a stunt that
confused everyone.”
“French Toast Guy is seen in various videos on TikTok, typically
eating French toast off a white cloth table with a knife and fork.”
“The fast-food chain
Wendy’s confirmed it was
behind the hilarity.”
“Wendy’s is clearly a cereal offender when it comes to breakfast-themed stunts.”
— Toronto Transit Commission
“It feels only fitting to raise
a toast (stick) to the
fast-food giant.”
